Brookshire’s to Aid First Responders through Gatorade Promotion

For the second consecutive year, Brookshire’s has partnered with Gatorade for a promotion to benefit emergency first responders across Texas, Louisiana and Arkansas, while rewarding customers for their purchases.From July 30-Aug. 26, customers will receive 200 bonus yourpoints for every five 32 oz. bottles of Gatorade purchased in a single transaction at a Brookshire’s store. Customers are encouraged to then donate Gatorade to be given to local firefighters, police officers and emergency medical technicians who serve areas where Brookshire’s Food Stores are located. Donation bins are located in each store, and all Gatorade will be donated to organizations predetermined by the store.“Our emergency first responders put the safety of our communities above their own every day, and we are proud to partner with our customers to give back to these deserving individuals,” said Rick Rayford, BGC president and CEO. “We hope customers will take advantage of this great opportunity to earn bonus yourpoints while giving back to their local first responders.” Each Brookshire’s store will present the donated Gatorade to the selected organizations throughout the promotion as bins are filled.Please visit your local Brookshire’s store for more information on the promotion and the benefiting organizations.Brookshire Grocery Co. operates 152 stores in three states -- Texas, Louisiana and Arkansas -- with three distribution centers and seven manufacturing facilities. Known for friendly service, clean stores and strong community support, BGC has been in operation since 1928.