The theme for this year's Christmas parade is "It's a Wonderful Life." The theme derives from the beloved Christmas classic film produced by Frank Capra and starring James Stewart. The story focuses on an ordinary man named George Bailey who is contemplating suicide on Christmas Eve due to extremely difficult financial problems. His depressed state bring about the intervention of his guardian angel, Clarence. Clarence shows George all the lives he has touched and the contributions he has made to his community. As the movie ends, George is surrounded by friends and family and is called by his war hero brother, "George Bailey, the richest man in town!"
"What an inspirational story that is," says Executive Vice President of the Sweetwater Chamber of Commerce Jacque McCoy. "We in Sweetwater are so much like George Bailey, perhaps ordinary and maybe discouraged by the economy. But also like George, we are blessed with a community that shares and cares and contributes what we can and even in times of financial uncertainty, we are still rich in friends and a wonderful spirit of community. Yes, it is a wonderful life in Sweetwater, Texas."
The annual Christmas parade will be on Monday, Dec. 6, 2010. The parade will begin at Higginbotham’s and the Nolan County Plaza shopping center parking lots where the line up and judging will take place at 4 p.m. Pull floats in line, from the old IGA to the cable company ready to be judged at that time. Look for the line-up barricades. At 4:30 p.m., the parade will proceed West on Broadway to Pecan Street where it will turn north and park on Pecan Street for float participants to disperse. Candy may be thrown carefully to the crowd. Entries are not required to be lighted, just decorated. The Grand Marshalls of the parade will be the Business of the Year plus all three Outstanding Citizen 2010 winners. Walking entries are welcome, as are strollers, dogs on a leash, skaters, those riding scooters, bicycles or go-carts. Small children must have an adult walking with them. And remember, as always, Santa cannot be on a float's entry, not even an inflatable. Santa will be the entry of the Special Projects and Events Committee of the Sweetwater Chamber of Commerce. Two cash prizes will be given for “Most Creative Children’s Entry” and “Overall Theme.” Following the parade there will be Christmas lighting at the Square and time to visit with Santa at the Texas Theater. The drawing for the Woman’s Forum Christmas Shopping Spree will also take place following the parade.