It’s a one-two punch to the competition from TXU Energy and its work with smartphones. Today, the company announced the launch of the TXU Energy Mobile App for the iPhone®. With this release, TXU Energy becomes the first and only electricity retailer in Texas to offer its customers mobile access to their accounts through an app for the iPhone, iPad®, and iPod touch®. It’s also the latest innovation in the company’s ongoing efforts to connect customers across the state with online and mobile solutions to support the ways they use and manage electricity.
The new app connects TXU Energy’s residential customers with some of the most popular features available through txu.com. Using it, they can pay bills and choose payment options, and future enhancements coming throughout the summer will provide added features.
The new app can be downloaded for free through the Apple® App StoreSM. TXU Energy customers can use it to connect with their accounts using their TXU Energy MyAccount log ins. The app also provides instant auto-sync between customers’ iPhones and their online TXU Energy accounts, so that any changes they make via the app are automatically reflected in their online accounts and vice versa. Access to the App Store requires an iTunes® account. In addition to offering the free download via the App Store, TXU Energy charges no fees to use the app for paying bills and other services.
The TXU Energy iPhone app follows the launch of TXU Energy’s mobile Web site in late May and the introduction of the mobile Web-enabled BrightenSM iThermostat, an energy savings solution that TXU Energy launched an app for in 2010. All three innovations reflect the company’s commitment to connecting with its customers in ways that fit their lifestyles. Mobile traffic to txu.com has increased 200 percent over the past year.
“Providing our customers with convenience and control over the ways they use and manage their electricity at home is a top priority for TXU Energy,” said Michael Grasso, chief marketing officer, TXU Energy. “Today’s mobile society expects ready access to all facets of their lives through a few taps on a smartphone. Interacting with their electric company should be no different. Customers using our new iPhone app can view and pay their bills today, and they can expect a great deal more in future versions.”
The initial launches of TXU Energy’s new app and its new mobile Web site provide customers with the most frequently used and requested content and features available through txu.com. They also reinforce TXU Energy’s commitment to customer service through continued enablement of self-service capabilities and innovation.