College Rodeo Coming to Nolan County Coliseum This Week

Staff Writer

This week, a major rodeo event is coming to Sweetwater. The National Intercollegiate Rodeo will be at the Nolan County Coliseum starting Thursday, March 22 until Saturday, March 24. The event will feature over 500 hundred contestants and is sponsored by the Sweetwater Chamber of Commerce and hosted by the Nolan County Coliseum, .
To put that in perspective, there will be approximately 1100 rooms that will be rented in the Sweetwater area just for the coming three-day period alone. More than 17 colleges will participate and the event is anticipated to bring in a little over $1.2 million to our area. Among the colleges that are participating, there are Texas Tech, West Texas A&M, Carleton, North Central Texas College, Weatherford, Cisco College, just to name a few.
This event is second only to the Rattlesnake Round-up in terms of size and the economic boost it gives to local businesses.
“Seth Mahaffey has been very instrumental in getting the College Rodeo Association to look at us and the new Chamber of Commerce Executive Director Karen Hunt finalized the deal by their participation to get the event here at the Coliseum.” Terry Locklar, General Manager /Marketing Director said.
Sean Maffey recently won a seat on the Nolan County Commissioners’ Court in Precinct 2.
“We want everyone to know that Karen Hunt is here now and she has been very instrumental in getting these events here that will promote an economic impact on not just Sweetwater but Nolan County.” Locklar said.
The event will start Thursday at 7 p.m. and on Friday and Saturday the Coliseum will be open each morning at 8 o’clock; with rodeo performances start at 7 o’clock each night on Friday and Saturday. There will be open team roping on Saturday afternoon, between 12 and 1. There will be a Chamber of Commerce check presentation between performances during short rounds of 40 bull riders, barrel racers, team ropers, bareback riders and calf ropers. This is a large rodeo and unlike the junior rodeos the Coliseum usually holds.
Events such as these become a collective effort involving the residents of not only Sweetwater, but surrounding towns and Nolan County as a whole. It is important that the community of Sweetwater and Nolan County support events such as these at the Coliseum. Public support ensures that events such as these will come back year after year.
“If it wasn’t for the Chamber, some of these big events wouldn’t come to Sweetwater. They are why we’ve got the Professional Rodeo back here, the College Rodeo here, W-10 AJRA finals here. They are very instrumental in getting those events here to Sweetwater.” Locklar stated.
The event is certain to have an economic impact on our area and logic dictates that the more people that attend from Nolan County, the greater the revenue for our area businesses.
These events are not costing taxpayers anything so it is important that the community comes out to support such events to keep the local economy going strong.
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