Cox Jewelers closing Abilene and Sweetwater stores

Sweetwater and Abilene, TX: Cox Jewelers, the jeweler of choice for many families in Sweetwater and Abilene since 1895, will soon join a pantheon of important local businesses that are no more. But first, Cox Jewelers must sell its entire inventory of fine diamonds, jewelry, watches and giftware. The Cox Jewelers Going Out of Business Sale starts Thursday, Nov. 17, at Cox Jewelers locations, 110 East Broadway in Sweetwater, and 1056 North 2nd Street in Abilene.“This is a sad, but exciting day for us,” said Ronnie Cox, the president of Cox Jewelers and third generation owner. “I believe that the decision to close our family firm was the hardest decision I’ve ever had to make. Generations of Sweetwater and Abilene families have relied on us for assistance in finding just the right gifts for their special occasions.”“However, I’m ready for a change. There are new things I’d like to get involved with, in addition to spending more time with my family, and so is my daughter Lisa, who’s the mother of two young boys. It will be very sad for us to say goodbye to the business that’s been my family’s pride and joy for generations. So we decided to go out with a bang and timed the closing sale so our clients can take advantage of the extraordinary values while doing their holiday shopping.”The Cox Jewelers Closing Sale features a multi-million dollar collection of fine jewelry, watches and gifts. Everything must be sold down to the bare walls. “This sale will be unlike any sales event in the history of our company,” said Cox. “We scoured every inch of our stores, right down to the nooks and crannies of our vaults to make sure every piece in our inventory – millions of dollars worth of quality diamonds, fine jewelry, watches and giftware – is sold before we close our doors for the final time.”Cox Jewelers represents luxury collections by Simon G, Rafael, Hearts On Fire, Konstantino, Roberto Coin, Dian Malouf, Pianegonda, Lagos, Gregg Ruth, Seiko, Techno Marine, Fossil watches, Michele Watches, Honora Pearls, Precision Set, Cross Pens, Waterford, Reed & Barton, Mud-Pie baby clothes, John Hart bags and famous fine Swiss timepieces. All merchandise will be included in the sale.John R. Cox established Cox Jewelers in 1895 when he opened the doors to his Sweetwater jewelry shop. In 1935 the store was moved to 110 East Broadway in Sweetwater where it remains today. An independent, third-generation, family-owned and run jeweler, Cox Jewelers is a member of the prestigious AGS (American Gem Society).For more information about the Multi-Million Dollar Going Out of Business Sale at Cox Jewelers please visit the store at 110 East Broadway in Sweetwater or 1056 North 2nd Street in Abilene.Sale Hours: Monday through Friday 10 a.m. to 6 p.m.; Thursday 10 a.m. to 7 p.m.; Saturday 10 a.m. to 5 p.m.; closed Sunday.